Attention to the following items will ensure
maximum visibility to the search engine spiders.
- Your web should have sufficient back
links. - Backlink: Link from one site pointing to another.
Backlinks are an important part of SEO, and should be relevant to the
content of your site in order to be effective. In other words, a site
with backlinks pointing to your page should have a similar theme to
yours. For example, a site about pet supplies should have backlinks
pointing to sites about pets.
- Your web site should have enough depth
in the search engines should be fully indexed. - Spider:
Many search engines use programs called spiders to index web sites.
Spiders follow hyperlinks and gather textual and meta information for
use in the search engine databases. Spiders may also rate the content
being indexed to help the search engine determine relevancy levels to a
search. Relevancy: Textual content within a web document
related to the main focus of that document. The amount of relevant
textual information a web document has is important to the search
engines; the more releative textual content a web site has, the better
ranking it will receive within the engines.
- Your web site should be valid HTML. -
Spiders and other search tools find it much easier to search a website
which is written in HTML versus other methods such as flash.
- Description meta tags must be
correctly formatted. - Description Tag: Part of the meta
tag set, the description tag is an important element that increases your
chances of obtaining better rankings within the search engines. The
description tag should describe what your site is about, in a proper
sentence or two, and should contain relevant keywords and phrases.
- All pages should have keyword meta
tags that are correctly formatted. - Keywords Meta Tag:
Located within the head of an HTML document, the keywords meta tag
contains the relevant keywords and phrases associated with a web site.
Relevant, popular keywords placed within the keywords meta tag will give
your web site a stronger presence in the search results. This is an
important part of SEO.
- Pages should contain title tags that
are the proper length. - Title: Short for HTML "title tag."
Title tags are one of the most important textual content elements to the
search engines. Adding relevant key terms to the title tag is a
favorable factor the search engines look at when indexing web sites.
- All keyword phrases should have a
strong relevance inside your page pattern. - Density: The
percentage that a keyword or phrase repeats itself on a web page.
Density is an important factor for Search Engine Optimization. The
density of a keyword should be targeted between 2-5 percent to give your
pages the most effective results.
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